Privacy Policy

Maven Labs Inc.

1. Important Information and Who We Are

Maven Labs Inc. (“Maven Labs”, “we”, “us”, or “our”) operates in Canada and complies with applicable Canadian privacy laws, including PIPEDA and applicable provincial privacy laws, as well as CASL for commercial electronic messages. Maven Labs is responsible for personal information under its control. A Privacy Officer has been appointed for compliance.

2. Types of Personal Information We Collect

We may collect the following categories of personal information:

  • Identity and Business Identity Information (name, job title, business name, role)
  • Contact Information (email, phone, addresses)
  • Billing and Transaction Information (billing details, payment confirmations, invoices)
  • Client Account and Service Information (account setup, onboarding, project notes, creative briefs)
  • Technical Information (IP address, device identifiers, browser type, time zone, OS, referral URLs)
  • Usage Information (pages visited, time spent, clicks, conversion events)
  • Marketing and Communications Information (preferences, communication records)
  • Lead and Outreach Information for B2B (publicly available business contact details)

We do not intentionally collect sensitive personal information. We may use aggregated or statistical data that does not directly identify you.

3. How Is Your Personal Information Collected?

We collect personal information through:

  • Direct Interactions (forms, booking calls, purchasing services, signing agreements, communications)
  • Automated Technologies and Interactions (cookies, pixels, server logs)
  • Third Parties and Publicly Available Sources (analytics providers, advertising platforms, scheduling/communication platforms, payment processors, CRM platforms, publicly available sources for B2B outreach)

4. How We Use Your Personal Information

Under Canadian privacy laws, we collect, use, and disclose personal information for purposes a reasonable person would consider appropriate. These include:

  • Providing and improving our services
  • Managing client accounts and onboarding
  • Communicating about services and billing
  • Sending marketing communications (subject to CASL)
  • Conducting B2B outreach and prospecting
  • Maintaining internal records and business administration
  • Protecting against fraud and ensuring security
  • Analyzing website performance and marketing effectiveness
  • Complying with legal obligations

You may opt out of direct marketing at any time via unsubscribe links or by contacting us directly. Cookies are used for site functionality, analytics, and advertising measurement, and can be controlled through your browser settings.

5. Disclosures of Your Personal Information

We may share personal information with:

  • Service Providers (hosting, CRM, marketing, email, scheduling, analytics, payment processing, automation, subcontractors)
  • In connection with Business Transfers (sale, merger, acquisition)
  • For Legal and Regulatory Disclosures where required by law

Maven Labs does not sell personal information.

6. International Transfers

Some of our service providers may be located outside Canada, including the United States. We take reasonable steps to protect transferred information through contractual safeguards, confidentiality obligations, and security requirements.

7. Data Security

We implement reasonable physical, administrative, and technical safeguards, including access controls, encryption, authentication policies, secure hosting, vendor due diligence, and internal policies and training. No system is completely secure. Data breaches creating a real risk of significant harm will be handled in accordance with applicable law.

8. Data Retention

Personal information is retained only as long as reasonably necessary. It may be retained longer if an active relationship exists, a complaint or dispute is ongoing, or litigation is reasonably anticipated. Information no longer required is securely deleted, destroyed, or anonymized.

9. Your Rights and Choices

Under Canadian privacy law, you have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Withdraw consent for certain uses
  • Opt out of marketing communications

Requests are generally handled without charge within 30 days.

10. Contact Details

Maven Labs Inc.

Email: support@mavenlabs.ca

Mailing Address: 939B Western Rd, London, ON

11. Complaints

If you have concerns about how we handle your personal information, please contact us first. You may also file a complaint with the Office of the Privacy Commissioner of Canada.

12. Changes to This Privacy Policy

We review and update this Privacy Policy regularly. Please inform us if your personal information changes.

13. Third-Party Links

Our website may contain links to third-party websites. Maven Labs does not control these sites and is not responsible for their privacy practices.